Digital confusion: here are the causes and tips to mitigate its impact

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Large enterprises use an average of 124 apps. Each one of them has a different use, putting a huge burden on the employees. This article outlines recommendations to minimize the digital confusion and tips for much faster staff adaptation to new SaaS systems.

digitalny zmatok vo firme

Saas solutions are on the rise

The number of Saas (Software as a Service) used enterprise-wide is still growing. Apart from the apps from tech giants, such as SAP, services created by smaller players and start-ups are starting to spread.

The SaaS tools are much more available than before which gives you the advantage to test the tools and choose the most suitable one according to your needs.

Blissfully’s research suggests that microenterprises (with 1 to 10 employees) use an average of 26 apps, while large enterprises (with 251 to 1,000 employees) an average of 124.

number of saas apps used by company size
Retrieved from: 2018 Q1 SaaS Trends Report

However, the growing number of Saas apps also entails disadvantages. The primary function is to make the staff’s work easier, but, in some cases, the apps can be a nightmare instead. 

Especially when it comes to employing a new Saas solution which needs to be introduced to the employees and they have to learn how to fully use it. For the tools, astronomically growing in numbers, cause digital confusion.

growth of saas products used by company size
Retrieved from: 2018 Q1 SaaS Trends Report

More apps – more confusion

Staff members working with multiple tools need well-developed multitasking skills. That goes without saying. Each app can feature specific controls and a diverse user interface. But after some time of use, you will manage. However, every job and business is based on the same principle. Time is money.

 With every new SaaS tool, the company suffers on the effective use of time as the app needs to be introduced to the employees who need to find their way around and learn how to work with the app to the fullest extent. The advantages, e.g. faster task completion among others, show up long after.

If you take into consideration the number of apps companies tried and started to use in recent years, you will get an astronomical number, giving rise to the digital confusion. However, it is not only the never-ending switching apps which causes the digital confusion. In some cases, it is the result of duplicate work as well.

more apps more confusion

Unfortunately, there is still a pile of incompatible tools which are incapable of automated communication. This means that it is not possible to use the data input in one of the apps in another app which makes duplication a necessity. A perfect example of a total chaos, isn’t it?

The important question, however, is how to minimize the digital confusion or, in the best-case scenario, avoid it completely.

How to avoid digital confusion

You can reduce the frustration with the constant introduction of new SaaS solutions by focusing on proven apps instead of rash testing of various tools over and over.

 You can pick one from the list of top SaaS apps in the 2018 Q1 SaaS Trends Report.

top 20 apps by market share
Retrieved from: 2018 Q1 SaaS Trends Report


top 20 apps by revenue
Retrieved from: 2018 Q1 SaaS Trends Report


fastest growing apps by growth rate
Retrieved from: 2018 Q1 SaaS Trends Report

Proper digitalization strategy can also make the staff adaptation faster and easier. Such strategy consists of a task list which needs to be finished until the introduction of the new SaaS solution. The strategy must include clearly-defined goals, the evaluation method of successful implementation, and listed expectations.

For more information, read our article on how to deal with the slow staff adaptation rate to the new software.

Digital confusion is not caused only by the number of apps the users have to switch. Sometimes, just one tool is enough to generate a great deal of frustration. Its interface, for instance, which looks rather chaotic at first sight, or after a UI modification, an update, or implementation of new features.

To eliminate these threats, there are user onboarding platforms to guide the employees step by step as they use the software. This Help provides staff with relevant hints at the right time when they really need it.

When the employees are unable to finish the task because they don’t know how to move on, they start to act confused. YesElf, one of the most popular tools which guide the users in the SaaS apps, can evaluate if the user is confused based on his or her actions.

As YesElf knows exactly which completion step is the troublesome one, it can very precisely guide the user to take action to solve the problem and finish the task.

In order to do this, YesElf displays a context-sensitive help as bubbles, pop-ups, notifications, progress indicators, or hotspots, i.e. interactive elements showing the user where to click.

example of help in the guthub
Example of Help in the GitHub app

Making the app use easier is just one of many YesElf’s functions. More are described on yeself.com.

As YesElf is built on top of the SaaS app – without changing the code – you can benefit from its features regardless of what app you use.

 If you find YesElf’s benefits interesting, feel free to contact us and we will gladly share more details with you. Would you like to try YesElf? We are ready to provide you with a personalized free version.

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