Why is user onboarding the basic pillar of growth in online business?

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A common problem in online business is how to get the visitor on the website and acquaint them with the software, application, or other product. However, if we think about it more deeply, the real problem is not really to attract one’s interest in your product, but to make them perfectly understand your product and start to actually use it. How to reach this goal? That is exactly user onboarding’s task.

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It’s important to realize that although your UX designers give maximum effort to make for your web, software, or application the easiest user interface, you can never really expect people to become oriented with it on 100% without any help.

Offline benefits we have forgotten online

Let’s give a simple example from the “offline” world. When you buy an appliance in an electronics store, you obviously receive a user guide to be able to use it and all its benefits and additional features efficiently.

In the online sphere this helpful detail has been somewhat forgotten.

Applications, software, and also more complicated webpages, have all forgotten to attach instructions that would make users quickly understand what product can truly bring to them.

Deficient understanding of the product and its features is often a reason why people lose their interest, leave and don’t make desired conversions.  This can be avoided quite easily.

Step by step, with correctly set user onboarding process.

What exactly does user onboarding mean?

From the simple example above, let’s move to specific concepts. So what does user onboarding actually mean?

User onboarding can be understood as a process, which is aimed at increase of probability of making your visitors understand your product successfully and start to use it. 

In the world of software, we can also classify this as a first experience of the visitor with your brand or product.  It begins right after someone registers and starts to use your software or application, and continues to a moment when they fully understand how to use the product in everyday life.

The ideal situation happens when user onboarding lead the user to a so-called WOW moment. In this moment they can entirely realize all the basic values, benefits and advantages of the product, which can encourage them to use it regularly.

The sooner the user can find out the basic values of your product (talking about application, software, or web), the bigger the possibility is to make them your happy customer.

Try to answer following questions:

  • Do users of your software/web/application know how to use it right?
  • Do they know every addition and advantage your product offers?
  • Do they fully understand the basic values and benefits of your product?
  • Have you helped them to understand the product right away?

If you answered to any of these questions above negatively, keep reading.

Goals you can reach by proper user onboarding

On the highest level of understanding the user onboarding you can achieve through this process these two main goals:

1. To shorten the time and effort needed to understand the product’s basic values

2. To raise motivation and enthusiasm for using the product

Put simply, user onboarding’s intention is when the visitor after logging in to application or software can promptly understand why they ended up using your application, what they can achieve and, last but not least, what they can do next.

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Before giving the customer complete instructions on how to use your product, first off you have to tell them what next step they should take (where to click).

Does your user know where they should click next? By the YesElf platform you can guide them easily.

However, onboarding process isn’t supposed to be a tool to understand better a complicated user interface. Rather, it’s a walkthrough, which can help the visitor become oriented in an attractive user interface, and to make them immediately “feel like home”. 🙂

What specifically can user onboarding solve for you?

There are numerous methods and designs of user onboarding, however, all of them have the same main goal – to help the user get the most out of your application or software, in the shortest possible time.

All of the goals mentioned above user onboarding solves generally by these following methods:

  • It acquaints the user with the webpage, application or software right after the first log in. It guides the user during their individual steps and explains them (e.g. by a speech bubble) the meaning of each section.
  • It explains the user the most popular advantages and additions of applications, as well as how to use them.
  • Besides acquainting the user with individual functions of applications, it also shows what benefits it’s able to bring to the user.

With user onboarding it’s important to always remember the needs of the user, their aspirations and above all their ego, since humans are selfish by nature. 

The likelihood that the user really gets interested in your product increases in proportion to how well they understand how your product can positively affect their own life.

Paying this much attention to your customer will eventually pay off.

A well-set user onboarding process brings higher engagement, more returning users and more desired conversions.

We continue

If the user onboarding topic has caught your interest, considering you’ve made it here so far, don’t stop. 🙂

In another one of our articles you can see specific examples of user onboarding, as well as great user onboarding inspiration by brands such as Canva or Slack.

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